Fires started out and about
Fires started at home
Fires started on the job

Protect What You Love

Let’s get these numbers down — way down. Think before you strike a match, flick your cigarette, or use equipment that can cast sparks, and always have tools on hand to put a fire out. End the trend and help us all Keep Oregon Green.

Smokey Bear, the iconic symbol of wildfire prevention, can be seen all over the roadways of Oregon spreading the message to prevent wildfires and KEEP OREGON GREEN. This Oregon license plate features artist Rudy Wendelin’s classic 1950’s Smokey Bear and a backdrop of a lush Oregon forest that we all know and love. This plate is a mobile billboard and and constant reminder that Oregonians have the power to prevent catastrophic human-caused wildfires. Together, Smokey Bear, Keep Oregon Green, and YOU can help protect Oregon’s greatest treasure for generations to come.